We Are College Futures: New Look, Bolder Voice, Unshaken Commitment

We Are College Futures

New look. Bolder voice. Unshaken commitment.

We’re stepping into a new era—one defined by boldness, clarity, and a fearless commitment to learners across California.

At College Futures, we believe in a future where postsecondary education is not just a possibility, but a powerful engine for equity and economic mobility. That future demands we show up differently.

So we are.

We’re embracing a sharper, more audacious voice. One that challenges the status quo and asks the hard questions: Is our education system delivering real value for learners? Are we equipping people for not just jobs—but fulfilling, resilient careers in a rapidly changing world?

Our answer: act with purpose, urgency, and partnership to build something better.

That’s why we’ve set a clear goal to guide our path forward: By 2035, at least 70% of California learners who are underserved will attain a postsecondary degree or credential that increases opportunity for economic mobility. Because when postsecondary education falls short of this promise, the consequences are profound—for individuals, for communities, and for California’s future.

To meet this moment, we’re focusing on three interconnected priorities that are essential to advancing equitable attainment and mobility:

  • Redefining Postsecondary Value
    We’re spotlighting where institutions are delivering real value—and where they’re not. Through research, data, and field-building, we’re working to reshape how value is defined, measured, and delivered—especially for learners who’ve long been excluded from opportunity.
  • Championing Learner-Centered Solutions
    We back bold ideas that center learners’ needs and realities. From flexible learning environments to credit portability and affordability, we support solutions that increase agency, belonging, and success—particularly for working learners and those with some college but no credential.
  • Transforming Education for a Changing Economy
    As California’s workforce needs evolve, our education systems must keep pace. We’re investing in cross-sector efforts that reimagine policies, financing mechanisms, and educational models to ensure learners are prepared not just for today’s jobs, but tomorrow’s opportunities.

This is more than a brand refresh. It’s a reflection of who we’ve become—and the future we’re building toward. Our focus on equity and fueling a thriving California remains constant. What’s changing is how boldly we pursue it.

College Futures is rebuilding the California dream for everyone. Will you join us?

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